About GLA

Wim Geentjens, General Director, is the founder of GL-Automation (GLA). He started the company in 2006 together with Miquel Lamarcq, Technical Director. With their team of specialists they serve their customer base which is established in 3 continents.

The focus of GLA MFCS is on the food market; nevertheless, the software also is perfectly fit for Logistics, Food, Retail, Production, Automotive. Wim and his team have seen hundreds of warehouses and know this industry like the back of their hand. They always are ahead of the competition by integrating the newest, innovative features.

Business Principals

INNOVATION

Saving on cold storage costs is knowing how to keep things cold while being as efficient as possible.

TRUST

Being trustworthy and having long term relationships with all our stakeholders is key.

AGILITY

Being agile is a must in today’s challenging world. NewCold strives for optimal.

AUTOMATION

We believe that automation is the only way forward to deal with the challenges of a modern supply chain.